So put on your...
Logicalis Defines Digital Transformation
There’s a lot of buzzwords around, in particular, digital transformation right now. In particular, what does it mean for you and your clients, or is it just a hype, in particular, for this buzzword? Leading on from that as well, what do you see the core challenges for your customers as well within this area?
Neil Thurston (Logicalis): Okay. Lot of good questions, lot of big questions. I shall do my best. Okay, so here we go. Digital transformation is an interesting one, because I think what we find is, depending on who we talk to within an organization, some people embrace digital technologies and digital transformation, and we know that people are also averse to change. Some people are semi in denial that digital transformation is a thing, whereas others are embracing it. I think the way that I tend to talk to people about it is it’s simple things, such as a lot of our customers are taking that journey. Either they’ve already done it, or they’re planning to do something with things like Office 365. Their email, their file sharing, that type of thing. They’ve suddenly gone from having everything on premise and people, if they want to look at a file or share a file and they’re remote, have to come in through a VPN, all of a sudden they can access their files on any of their devices at any time of day, without having to go through a rigamarole of dialing into the office. That is an aspect of digital transformation. It’s changing how the end users actually get work on a day-to-day basis.
Even where we work with clients who tend to want to not go wholly into a phrase that they call digital transformation, we sort of say digital transformation isn’t a big thing. It’s not a thing you look it. I’m afraid it’s a cliché, but it is a journey. It’s lots of little things that change the way in which either your users interact with the business, or in which you interact with your own customers and suppliers.