For many technologists, it feels as though we are entering a new golden age of IT. Enterprises are moving to the cloud and cutting costs; DevOps and agile development are delivering new innovation faster and more reliably than ever before; and organizations are finally learning the value of their data and the insights it provides. Enterprises that have figured out how to manage this “digital transformation” are being rewarded with strategic success, growing profitability and market share.
However, for channel companies—the System Integrators, VARs, and MSPs that play a critical role in helping businesses bring their IT operations into the modern age—the story is written in a slightly different tone. The rise of container technology and microservices make managing customer applications and technology much more difficult, skilled workers are growing expensive and harder to find and cloud computing is eroding traditional revenue streams.
Yet, threats such as these are, and should be, key drivers of innovation and change. Channel partners should view these disruptors not as existential hazards, but as opportunities to evolve into even more strategic partners for their customers.
From Reseller to Strategic Advisor
We already see many of our partners transforming themselves from technology resellers to strategic counselors, guiding their customers along the path to IT modernization and digital transformation. However, with digital transformation projects cropping up in nearly every area of the business ecosystem and in differing stages of completion, channel partners will need deeper, more granular insights than they’ve originally had into their own internal operations and those of their customers. Fortunately, AIOps is now able to provide the visibility and context needed to enable successful transformations.
AIOps provides the visibility across both the application and infrastructure layers needed for successful digital transformations. Successful AIOps requires topological understanding to contextualize data for use with AI and ML and allows channel companies to deliver critical insights and automations for their customers.
In other words, AIOps is a foundational technology that will enable channel companies to transition into strategic, value-adding partners and increase their relevance in the years to come.
Serving the Channel with AIOps
AIOPs spending is projected to reach $11.1 billion in just a few years. This represents an enormous opportunity for channel companies to provide expertise and guidance for enterprises embarking on digital transformation. I’m excited about the role that ScienceLogic plays in enabling that success. As a leader in AIOps, our role as the underpinning technology that will allow channel partners to deliver more valuable, strategic services to their customers has never been more important.
In fact, last Thursday, Channelnomics Innovation Awards honored ScienceLogic’s ChannelLogic Reseller Program for channel innovation, which is a testament of our continued commitment to bring new programs and opportunities to the channel community. We’ve always been a channel-focused company and our commitment to support channel partners in the new age of AIOps has never been more resolute.