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ScienceLogic Branding & Identity

Style Guide

ScienceLogic provides modern IT operations with actionable insights to predict and resolve problems faster in a digital, ephemeral world. The ScienceLogic brand reflects how our platform enables companies to digitally transform themselves by removing the difficulty of managing complex, distributed IT services. The colors, typeface, photography, and other graphics depict a technical sophistication that is slick, clean, and clear. This corporate style guide delineates proper usage for logo, colors, graphic elements, and more. It is a resource for enforcing consistent use of brand components.

This consistency is vital to perception of ScienceLogic and the evolution of the organization’s global identity.

ScienceLogic Company Name

The company name, ScienceLogic, should always always be written as a single word, lowercase with a capital “S” and “L.” If the company name is to be displayed in an all-caps situation, all letters should be capitalized: SCIENCELOGIC.

To maximize brand consistency, the company name should never be accompanied by corporate identifiers like “Inc.” or “LLC”, unless explicitly required for legal purposes.

Logo Configuration

The ScienceLogic logo contains two distinct elements: the ScienceLogic symbol, an icon consisting of a pattern of stacked circles, and the ScienceLogic logotype. The ScienceLogic logotype should never be used without the accompanying ScienceLogic symbol.

The logo must be present on all corporate stationary items, including letterhead, business cards, and envelopes, and should appear on the cover of all printed materials. Do not attempt to recreate artwork for the ScienceLogic logo.

Badge Configuration

The ScienceLogic badge is a secondary manifestation of the ScienceLogic logo. It differs in orientation, proportion, and emphasis. Because the symbol is more prominent and the logotype is diminished, the ScienceLogic badge is useful for applications where small imprint areas might reduce the legibility of the circles that comprise the symbol in the primary logo. Do not attempt to recreate artwork for the ScienceLogic badge.

SL1 ScienceLogic Brand Guide


The logotype is set in a modified version of the Futura typeface. It should never be modified or recreated, and original digital artwork should always be used for reproduction.

Color & Contrast

The multiple variations above are designed to cover all applications and ensure that the logo and/or badge maintain a dominant presence on all backgrounds.

One-Color Use

When the logo or badge is to be used on a light background, utilize a variation gray symbol and gray logotype.

When the logo or badge is to be used on a dark background, utilize a variation with white symbol and white logotype.

A black logo or badge variation may be used in rare cases where there are no alternatives. Please consult with the ScienceLogic Creative for assistance before using this variation.

Multicolor Use

When the logo or badge is to be used on a light background, utilize a variation colored symbol and gray logotype.

When the logo or badge is to be used on a dark background, utilize a variation with colored symbol and white logotype.

Minimum Size

When manifested physically, the logo must not be depicted smaller than 1.5 inches wide and the badge should never be smaller than 1 inch in height to ensure legibility.


The ScienceLogic logo and badge must have uninterrupted space around their perimeters to ensure prominence and clarity. Type, graphics, frames, illustrations, or photographs may not exist in these areas.


The minimum safety space should be determined by the height of the counter of the “o” in the ScienceLogic logotype. This dimension should adjust proportionally with the scale of the logo.

To place the logo:


Determine the mathematical midpoint, then shift slightly to the right to visually account for the added weight of the symbol


Align along the logotype baseline, or vertically center based on the mathematical midpoint between the cap-height and baseline of the logotype


The minimum safety space should be determined by the height of the “g” in the ScienceLogic logotype. This dimension should adjust proportionally with the scale of the logo.


Other company logos may appear alongside the ScienceLogic logo as long as proper safety space is maintained and the ScienceLogic logo appears visually dominant.


Use the ScienceLogic logo and badge as provided above. Do not modify the logo and badge in any way.


Primary Palette

Dark Blue Light Blue Teal Green Yellow Gray
RGB (digital) R:36 G:94 B:170 R:50 G:152 B:212 R:39 G:170 B:144 R:82 G:165 B:63 R:250 G:191 B:27 R:102 G:102 B:102
HEX (digital) #245EAA #3298D4 #27AA90 #528749 #FABF1B #666666
CMYK (print) C:93 M:73 Y:7 K:1 C:73 M:27 Y:0 K:0 C:76 M:8 Y:54 K:0 C:72 M:11 Y:100 K:1 C:2 M:26 Y:98 K:0 C:60 M:51 Y:51 K:20
PANTONE® (print) 7685 C 7688 C 7473 C 7738 C 123 C Cool Gray 9 C


Dark Blue Light Blue Teal Green Yellow Gray
10% #204E8D #2D89BF #239982 #4A9439 #E1AC18 #5C5C5C
20% #1C457D #287AAA #1F8874 #428333 #C89915 #525252
30% #183C6D #236B95 #1B7766 #3A722D #AF8612 #484848
40% #14335D #1E5C80 #176658 #326127 #96730F #3E3E3E
50% #102A4D #194D6B #13554A #2A5021 #7D600C #343434
60% #0C213D #143E56 #0F443C #223F1B #644D09 #2A2A2A
70% #08182D #0F2F41 #0B332E #1A2E15 #4B3A06 #202020
80% #040F1D #0A202C #072220 #121D0F #322703 #161616
90% #00060D #051117 #031112 #0A0C09 #191400 #0C0C0C


Dark Blue

R:20 G:53 B:96 R:36 G:94 B:170

Light Blue

R:28 G:86 B:119 R:50 G:152 B:212


R:22 G:96 B:81 R:39 G:173 B:144


R:58 G:58 B:58 R:102 G:102 B:102


Primary Typeface

Muli, the primary ScienceLogic typeface, should be used for all print and all digital applications that
will solely be modified and maintained by ScienceLogic Creative.

Muli Extra-Light
Muli Extra-Light Italic
Muli Light
Muli Light Italic
Muli Regular
Muli Regular Italic
Muli Semi-Bold
Muli Semi-Bold Italic
Muli Bold
Muli Bold Italic
Muli Extra-Bold
Muli Extra-Bold Italic
Muli Black
Muli Black Italic

Secondary Typeface

Veranda, the secondary ScienceLogic typeface, should be leveraged for all general use business applications. Veranda is a universal system font available by default on MacOS and Windows, enabling end-user modification and maintenance of assets and collateral.

Verdana Regular
Verdana Italic
Verdana Bold
Verdana Bold Italic


Examples coming soon.

Imagery & Photography

Examples coming soon.


Brand Terminology

ScienceLogic brand terminology should always be displayed with proper capitalization and internal spacing:

  • ScienceLogic Platform
  • SL1
  • PowerMap
  • PowerSync
  • ChannelLogic
  • EM7
  • MapMyCloud
  • MSP JumpStart
  • ScienceLogic
  • ScienceLogic agent
  • ScienceLogic Global Manager
  • ScienceLogic PowerPack
Application (ITIL)

An application is software that provides functions which are required by an IT service. Each application may be part of more than one IT service. An application runs on one or more servers or clientsBusiness Service (ITIL)

A business service is a service that is delivered to business customers by business units. For example, delivery of financial services to customers of a bank, or goods to the customers of a retail store. Successful delivery of business services often depends on one or more IT services. A business service may consist almost entirely of an IT service – for example, an online banking service or an external website where product orders can be placed by business customers.Resource (ITIL)

A resource is a generic term that includes IT infrastructure, people, money or anything else that might help to deliver an IT serviceService Model (ITIL)

A service model describes the structure of a service (how the configuration items fit together) and the dynamics of the service (activities, flow of resources and interactions)

ScienceLogic SL1 Platform Terminology

  1. Discovery & Classification
    1. Intelligent auto-discovery
    2. Self-configuring
    3. Continuous learning
  2. Best Practice Monitoring Policies
    1. Collection policies: Collect any data from any element or service
    2. Assessment policies: Assess availability, health, risk and other KPIs; define when events or actions are triggered
    3. Action policies: Automate remediation and routine actions
  3. Relationship & Dependency Mapping
  4. Service Model
  5. Dashboard Analytics
    1. Dashboards
    2. On-demand analytics for performance and capacity
    3. Reporting
  6. Automation
    1. Open, flexible platform
    2. Integrated runbook automation
    3. RESTful APIs
    4. Integrated incident management
    5. Integrated asset management
    6. Event (ITIL): A change of state which has significance for the management of a configuration item or IT service. The term event is also used to mean an alert or notification created by an IT service, configuration item or monitoring tool. (Examples: router ACLs were updated, firewall policy was pushed)
    7. Alert (ITIL): A warning that a threshold has been reached, something has changed, or a failure has occurred. Alerts are often created and managed by system management tools and are managed by the event management process. (Example: an alert is sent to on-call personnel to notify them that router ACLs were updated)
    8. Incident (ITIL): An unplanned interruption to an IT service or reduction in the quality of an IT service.

Industry Terminology

When writing branded materials to represent ScienceLogic, it is important to use precise terminology to describe technologies, brands, and trends. The following terms should be formatted as listed below when used in ScienceLogic-branded materials:

  • agentless
  • all-in-one
  • auto-discovery
  • asset management
  • bimodal IT
  • cloud-based
  • cross-domain
  • data center
  • datasheet
  • event management
  • hyperconverged
  • incident management
  • knowledge management
  • mapping
  • mean time to repair (MTTR)
  • multi-cloud
  • multi-technology
  • multi-tenancy
  • multi-vendor
  • next generation
  • off-prem
  • off-premises
  • on- and off-premises
  • on-prem
  • on-premises
  • open source
  • real time
  • runbook automation (RBA)
  • software-defined data center (SDDC)
  • software-defined networking (SDN)
  • white paper